Ayaz Nanji says, “Relatively long and fairly complex—though not overly difficult—blog posts by brands garner the most social shares, according to recent research from TrackMaven.

The report was based on data from more than 65,000 blog posts published on company websites between September 2015 and August 2016, as well as data from more than 20 million shares of those blog posts on Facebook, Twitter, LinkedIn, and Pinterest.

Blog posts that are fairly long, between 1,200 and 1,400 words, receive the most social shares (428) per post, on average, the analysis found.

To assess the readability (i.e., language complexity) of the content, the researchers applied the Flesch formula to all of the blog posts included in the dataset. Each post was assigned a score between 0 (very difficult to read) to 100 (very easy to read”.

The Most Shared Brand Blog Posts: Length, Language, and Title Trends

MarketingProfs

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