Ramona Sukhraj says, “When it comes to website design, creating a page that is visually appealing, aligned with your brand, and optimized for lead generation is no easy task. After all, there are a lot of mistakes you can make in the process.

That’s why — for almost two years now — my team here at IMPACT Branding & Design has been hosting a monthly live website critique called Website Throwdown. Our goal is to help people recognize and correct some of those mistakes, while educating other viewers in the process.

The best part? We critics happen to learn a thing or two about marketing, UX design, and conversion rate optimization (CRO) in the process, too. It’s a win-win. So in the spirit of education for all, I’ve recapped the top 10 CRO lessons IMPACT has learned after critiquing over 100+ websites below.

Lesson #1: Too many brands are hiding social proof.

So you’ve worked with some highly respected brands and they couldn’t love you more — why aren’t you screaming about it from the rooftops?

After critiquing over 100 websites, we found that a surprising majority of brands hide their social proof far down on their homepage or worse — isolate it to a never-seen page in their navigation”.

The Top 10 Conversion Lessons One Agency Learned After Critiquing 100+ Websites

HubSpot

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