’10 tremendous digital marketing stats from this week’ – Econsultancy
Nikki Gilliland says, “In the mood for some stats? Of course you are.
Well, we’ve got a rather enjoyable round-up in store for you this week, including news about Christmas toy searches, brand loyalty, smartphone usage and much more.
As always, the ever reliable Internet Statistics Compendium is ready and waiting if you want more of the same.
Now, on with the show…
Two weeks before Christmas is prime time for UK advertisers
According to AppNexus’s latest whitepaper, UK advertisers could make big savings on ad spend by focusing on the two weeks before Christmas, instead of late November.
Unlike in the US, conversion rates tend to be low in the UK during late November, while CPMs are typically high. So, by ignoring the later run up to Christmas, advertisers could be spending over the odds”.
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