Lindsay Kolowich says, “What does being in a “content rut” mean to you?

Perhaps the words remind you of writer’s block, when you couldn’t think of fresh topic ideas. (We’ve all been there.) Or maybe it makes you think of those days, weeks, or even — horror of horrors — months when your content seems to be falling kind of flat.

There’s one other thing it might make you imagine — the kind of content rut with the same types of content getting created over and over again, instead of mixing it up. New Call-to-action

A big part of building a strong content strategy is experimenting with new types of content. Your audience may love your podcasts, but that doesn’t mean that’s the only thing you should create. Fresh content types can expand your reach and attract more, and possibly even better leads.

To help you shake up your content balance, here are 20 things you can put behind a landing page to help you collect new leads — and ways you can optimize your landing page for each type.

20 Types of Lead Generation Content to Put Behind Your Landing Pages

1) Ebooks

Ebooks are a popular type of offer used to generate leads, educate customers and prospects, and gain credibility in your industry. But they can take time to become a reality, so be sure to choose a topic that will help a prospect go from downloading your ebook to having a productive conversation with a member of your sales team”.

20 Types of Lead Generation Content to Put Behind Your Landing Pages

HubSpot

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