David Leonhardt says, “As a consumer, I’m a big fan of free samples.  (And who isn’t?) I love getting stuff for free, trying new stuff risk-free. Costco is a favorite store of mine for this reason.

And, again for this same reason, as an entrepreneur I’ve been collecting creative strategies for using free samples in my business. You might want to try them, too.

In particular, small businesses can learn a lot about free samples from the world of SaaS (software as a service). Online software services have a variety of pricing models, but most of them offer something along the following lines:

  • A one-month free trial
  • Data for one domain at no cost
  • A sign-up for the basic plan for free”.

4 Creative Ways to Use Free Samples to Grow Your Business

Entrepreneur

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