‘6 Ways Social Sharing Can Grow Your Email List’ – AWeber
Olivia Dello Buono says, “Crafting great content isn’t enough to get your content to go viral. In a world where sharing is social currency, social engagement is more important than ever if you want the world to see your content.
And it could be the key to getting more eyes on your emails (more sharing = more website visitors and exposure to your email sign up forms).
However, shareability is a skill that requires a lot of strategy and iteration. So we teamed up with our friends at AddThis to talk about social sharing. (After all, they are the experts.)
Read on to see what to share, when to share, and how to measure its success.
Sharing is the key to successful content
Sharing can help distribute your content to new audiences that it may not have reached before.
Think of it this way: People share things they find relevant and cool. Content that fits their own personal brand. If you wouldn’t want to see it in your own Twitter feed, is it even worth sharing?
It helps to know your customers. Do your research and identify the things these people are sharing and use this as a basis for developing your content”.
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