Lesya Liu says, “Last week Twitter announced that it is shutting down Vine. The six-second video creation app won’t be available much longer. Although the site will remain up indefinitely to pass the cultural heritage to the future generations.

While the news created major waves in digital community, it really came as no surprise. Its parent company, Twitter itself has been struggling lately, which is another topic deserving its own article.

So what lessons can entrepreneurs learn from Vine’s short lifespan?

1. Don’t get too invested in one medium.

How many times have you heard that Facebook is essential to your business success? Or a blog? Instagram? Did you hear the latest advice that you absolutely must be on Snapchat?

There are as many opinions as people; and everyone thinks that their way is the only right way, especially if they’re successful.

However, at the end of the day, you have to remember that a medium is just that: a vehicle for your message. Trends will come and go, and so will the apps we love and use”.

7 Lessons Entrepreneurs Can Learn From Vine’s Demise

Entrepreneur

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