’70 Buzzwords and Jargon Phrases Salespeople Should Avoid’ – HubSpot
Aja Frost says, “Occasionally using buzzwords or jargon won’t hurt a salesperson’s credibility, but doing so frequently will.
Tired clichés and overused phrases make reps sound like walking product brochures, not trusted consultants.
Buyers want to do business with someone who is genuine and human — not someone who relies on empty words to make themselves sound smarter or more impressive.
Research also shows people are less likely to believe a statement using abstract language than one using concrete language.
In other words, reps who rely on buzzwords seem less trustworthy. If they want prospects to believe them, salespeople should be as straightforward as possible.
How to Cut Out Buzzwords and Jargon
Kicking the buzzword habit can be tough. When you hear a word or phrase over and over again, it tends to sneak into your own speech.
The first step is recognizing which words and phrases to eliminate. Next time you’re about to say or type one of the items on this list, ask yourself how you’d communicate the same idea to a young child who doesn’t know any idioms”.
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