Tim Brown says, “You probably spend a lot of time pursuing leads in search of potential customers. When you’ve identified someone promising, you want to nurture that lead carefully. This means crafting a conversion funnel to slowly guide them towards a purchase, and emails are an excellent way to connect with an audience.

Think of it this way:

  • If someone signs up to receive emails directly from your brand, they’re at least somewhat interested in the products or services you provide.
  • If someone opens an email you’ve sent, they’re probably at least considering a purchase.
  • If someone opens, reads and then takes additional action from an email you’ve sent, you’re really close to a sale.

Getting the recipient to open the email is often a big hurdle. Convincing some to read and respond to a call-to-action is no picnic, either. But don’t lose hope, emails can convert well”.

Easy Ways to Increase Your Email Open Rate

Business.com

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