John Thies says, “Conversion rates, clicks, and opens are just some of the metrics that email marketers spend ages analyzing and interpreting. Marketers frequently have the right tools to view this type of basic data regarding their campaigns, but they rarely go beyond such preliminary data to see more advanced information.

Having the basic data in front of you is one thing, but acting upon the data and creating a new marketing strategy based on upper-level analytics is a step that all successful marketers have to take.

To help you create email campaigns that influence your subscribers and increase ROI, we’re not only going to discuss advanced analytic features but also going to show you how to use them in your upcoming campaigns to increase engagement.

1. Evaluate your email engagement

One major benefits of advanced analytics software is that it can show you how long subscribers have your emails up and running. Seeing how long subscribers are viewing your content can reveal whether your email marketing strategy is having an actual impact”.

Four Ways to Take Full Advantage of Email Marketing With Advanced Analytics

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