Brett Patterson says, “When it comes to promoted app ads, Google changed things in a big way a few weeks ago.

We know that it is always trying to appease both the developer and the Android consumer and these changes are another push in that direction.

The first big change is the addition of a second ad placement for non-branded searches in the Play Store (see below).

Before the change, there was only one promoted ad at the top of the search and now two appear in the results. This gives advertisers more inventory in the Play Store and mirrors the number of placements advertisers have on Google.com.

This is a slight blow to your non-brand App Store Optimization (ASO) efforts as you lose another spot to those with the budget for ads”.

Google has changed Play Store ads: The implications for app marketers

Econsultancy

Sharing is caring