‘How to Craft a LinkedIn InMail That Gets Results’ – HubSpot
Nataly Kelly says, “I’ll admit it — I love LinkedIn. It’s one of the few places online where I feel mostly shielded from unwanted interactions.
Ironically, most of us are on LinkedIn to make connections that will help us to advance the goals of our companies, and of course, to improve our own careers.
So here’s the catch: How can you achieve your own, admittedly self-interested objectives, without sending people communications they don’t want to receive? Welcome to InMails, the internal messages you can send to people on LinkedIn who are not directly connected to you (not yet anyway).
Why LinkedIn InMails Work
At first glance, an InMail might seem like any other message you can send to someone on social media, but here are four reasons it’s actually quite different.
- The sender gets context about the recipient. The more you know about your audience, the better you can target your communication for their needs. Using the information in a person’s profile enables you to craft a highly relevant and targeted InMail that will have a better chance of appealing to them”.
Comments are closed.
