‘Keep It Simple: Mass Texting Rules You Must Follow’ – Business.com
Scott Gerber says, “Texting is ingrained into our social norms. We text everyone from family members to friends and co-workers. Even business-to-customer contact is carried out through texting. Despite its part of daily lives, too many texts [especially from a business] can be overwhelming.
As a business owner, can you integrate texting into your marketing plan without driving customers crazy? That’s up to you.
More than 90 percent of all text messages are opened and read within five minutes or less. This presents a huge opportunity for any business owner looking to immediately push out a promotion. Listed below are just a few mass texting rules you must follow.
1. Keep it relevant to the recipient
Don’t fire out a random text. You want contacts to be expecting these messages, and then act accordingly.
For example, say you’re in charge of communications at your church and develop a list of contacts that want text alerts about church events. You can easily keep your congregation in the loop, and instantly alert churchgoers about any service changes. If you segment this list into different subgroups; such as youth members, ladies’ bible study, etc., your messages to contacts will be extremely relevant. This will then increase campaign engagement”.
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