Danny Sullivan says, “An experiment by Twitter to show content on iOS devices using Safari Reader dramatically changes the material, removing ads and reader engagement options and sometimes preventing the content from showing at all. Here’s an interactive tour.

The Twitter/Safari Reader test

Last week, Twitter began making use of Safari Reader for some people on iOS devices. Using this strips content of ads and many other things when people click from a tweet to the content, causing it to load within the Twitter app. This can be a nicer reading experience in some cases, but it can also mean important material for both readers and publishers goes missing.

Twitter has said publicly that this is a test involving people who appear to be picked at random. It hasn’t confirmed how long it will run or how many people are involved.

I’m in that group. This began for me last Thursday on my iPhone and completely confused me. I had no idea why it was happening or that Twitter had made a change”.

SEE: How Twitter is stripping ads & engagement options off publisher content

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