Patricio Robles says, “Instagram is no longer just a place for celebrity selfies and FOMO-inducing travel snaps, and even companies like The Financial Times are finding success on the platform, which now counts 500m monthly active users.

Now, the Facebook-owned service is looking to support brands that want to use Instagram to sell their wares.

Last week, Instagram announced new functionality that aims to give brands the ability to more effectively promote their products in their Instagram posts.

Here’s what marketers need to know about the new functionality.

How it works

Instagram’s shopping functionality aims to aid product discovery and allow brands to help their Instagram followers “better understand the products they’re interested in.”

Brands can tag products in their Instagram posts, and when these tags are present, users will see a tap to view icon in the bottom left corner of the post. When a user clicks on this icon, the tagged products will be highlighted, along with their price”.

What marketers need to know about Instagram shopping

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