Wendy Keller says, “An ebook is an excellent choice for a freemium or a premium. It allows you to give valuable knowledge to people, which anchors your expertise in their minds. It also entitles you to tactfully pitch them while they’re reading. Best of all, an ebook is the easi­est way to attract the benefits from the principle of “Givers Gain.”

Before you think, “I can’t write!” or “I don’t want to write a whole book just to give it away!” let me assure you that an ebook is a great giveaway, worth the effort and doesn’t have to be anywhere near as long as a “regular” book.

Here’s the easiest, fastest way to get an ebook done in three steps:

Step 1: Decide on your content

It will be a lot easier when you know what you want to write about!

Ask yourself these questions:

  • What do my customers tell me they find most daunting when they want to pur­chase a product or service like mine?
  • What’s the most common complaint I hear from customers about my competi­tors?
  • What do customers like most about having purchased the product? Are they hap­pier, richer, thinner or healthier?”.

3 Steps to Writing and Promoting an eBook

Econsultancy

Sharing is caring