‘Ads in Facebook Messenger are officially here’ – Marketing Land
Tim Peterson says, “Today Facebook officially made it possible for marketers to turn their Messenger bots into ad bots.
After testing sponsored messages since April 2016, Facebook Messenger is opening up the messaging app’s inaugural ad format to all brands who use Messenger’s developer tools to manage their Messenger conversations.
Facebook Messenger’s sponsored messages are pretty straightforward and don’t seem to stray from the version it had been testing. The ads can only be shown to people who “have an open, existing conversation with” a brand, according to Facebook.
There are other limitations. Sponsored messages can contain one link and one photo, and sponsored message campaigns can’t be automatically modified to simultaneously run on Facebook or Instagram, unlike a typical Facebook or Instagram ad. Coinciding with that latter limitation and with the sponsored messages roll-out, Facebook is officially opening up the ability for any advertiser to run an ad on Facebook that links to the advertiser’s Messenger account in order to get people to start conversations with the brand”.
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