Patrick Kulp says, “Facebook is making it easier than ever for brands to lure you into chatting with them.

The social network rolled out a new type of ad on Tuesday that lets advertisers with or without Messenger bots solicit messages through sponsored News Feed posts.

The posts look like any other ad on the site, but have a “send message” button in place of a link to an outside site.

Another iteration of the format lets brands run ads within a particular open conversation on the Messenger platform in an attempt to reconnect with users with whom they’ve talked before.

Facebook tries to prevent the product from leading to spamming by limiting ads to users with which a brand has an existing chat and still letting users reserve the ability to block messages at any time”.

Brands and their Facebook bots can now start conversations through ads

Mashable

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