Nikki Gilliland says, “Last week, Twitter announced the impending closure of Vine.

Despite being bad news for creators and fans alike, it doesn’t mean the demand for social video is dead.

Far from it in fact – demonstrated by the rise in popularity of the music video platform, Musical.ly.

With over 10m daily active users and a reported 70m registered, it’s recently been touted as a contender to the aforementioned Vine. Even suggested as the next MTV.

So what is exactly is Musical.ly?

Here’s everything you need to know.

What is it?

Starting life as an education app, Musical.ly re-launched in 2014 as a DIY music video platform.

Essentially, it allows users (or ‘Musers’ as they’re known) to create their own mini music videos, either by singing themselves or lip-syncing along to a song or audio clip”.

Could Musical.ly be the next big social video platform?

Entrepreneur

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