‘Google’s Accelerated Mobile Pages: 12 pros and cons’ – Entrepreneur
Ben Davis says, “The Accelerated Mobile Pages (AMP) project seems to be progressing nicely.
Google has recently revealed integrations with Tag Manager, A/B testing in Analytics, long-awaited form elements are now possible (e.g. email fields), and there’s a continuing roadmap of features.
For the uninitiated, here is a digested list of AMP’s pros and cons.
Oh, and if you want a very quick intro beforehand, I wrote one earlier this year.
Cons
Wringing value out of AMP ads could be a slow process
The Wall Street Journal recently reported grumblings from some anonyomous figures in news publishing who say that AMP pages generate half as much value for publishers.
It is true, of course, that the AMP HTML format does not allow popup ads and the like (that’s the whole point), or some other customised formats that publishers have in place”.
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