Amie Marse says, “Small business owners know that content is vital for increasing reader engagement, encouraging customers, and pushing people through the sales funnel. That being said, even the most interesting information in the world won’t do well if it’s on a poorly designed website.

There are specific design choices (like white text on a black background) that discourage readers by making the viewing experience unpleasant or even uncomfortable. If you want to build the most beautiful and effective site possible, follow this list of dos and don’ts.

Website Design 2016: Dos

Crafting a page for the internet isn’t like writing a paper for school or college. Our expectations have changed over time, and now it’s very easy to spot websites that don’t meet these requirements. Any time you’re building a page you should:

  • Pay attention to your color palette. Remember, warm shades like red and orange are exciting. They can call for action or bring memories of sunshine and summertime. High-energy companies, such as a skateboard retailer, will likely enjoy brighter hues. Cool shades often are more sophisticated and relaxed, and may be better suited for a site with a more casual nature”.

The Dos and Don’ts for an Aesthetically Pleasing Website

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