’17 Tips for Increasing the Selling Power of Your Ad Copy’ – Entrepreneur
Craig Simpson says, “Whether you’re doing the writing yourself or you’ve decided to hire a writer, see if you can glean some valuable insights from the following list of 17 methods.
1. Use present tense, second person. When we read any kind of promotional copy, our favorite word is “you.” When we see “you,” it means the writer is talking directly to us. It encourages us to picture ourselves with the product. There may be times when it’s appropriate to use the third person — for example when talking about “those people” who don’t have the finer taste or understanding that “you” do or when explaining the faults of the competition. In general, try to stick to “you” and speak in the present tense as much as possible, not about the past or future.
Don’t say: Buyers will experience vibrant health with a daily dose of aloe vera juice.
Do say: You experience vibrant health with a daily dose of aloe vera juice.
2. Use a simple style of writing. The purpose of your ad is to sell a product or service, not to impress the reader with your brilliant writing”.
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