Jodi Harris says, “Want to know the secrets of building creative, compelling, impactful content — the kinds of powerful, relatable experiences that memories, memes, and Medium articles are all made from and that motivate minions of followers to make a purchase from our brands?

Well, so would I. Wouldn’t it make our jobs as content creators a heck of a lot easier?

OK, so there may not actually be a secret formula; but we can all recognize the signs of marketing magic at play — and it happens any time a brand finds an authentic story to tell and a smart way to communicate it to spur its target audience to take action.

Even without having mapped the genome of content genius, content marketers have been making tremendous strides in their efforts. In fact, as our 2017 B2B Benchmarks, Budgets, and Trends—North America data shows, 62% of marketers report that their organizations are more successful at content marketing now than they were a year ago. Of those who are more successful, 85% attribute their increased success to content creation factors”.

Creative Sparks That Hit the Content Mark: 9 Lessons From 75 Brands

Content Marketing Institute

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