‘How to Get Great Content Without Blowing Your Budget’ – Business.com
Dan Steiner says, “Every business knows the importance of content marketing in reaching new customers online. No matter what type of product or service you provide, you’ll need an active internet presence, since most people search online before making a purchase decision. But ranking well in searches is far more complicated than setting up a basic website and claiming your business page on Google.
Search algorithms look for a variety of factors when ranking sites, with quality being at the top of the list. At one time, businesses could cram keywords into a blog post or landing page and win rankings, but that no longer works. Instead, businesses must find a way to generate insightful content that consumers are likely to want to read. But without a large budget for content, how do businesses get the content they need to get real results online?
Train existing staff
One of the biggest complaints from professionals is that they don’t feel supported by management. This is especially true for those who work in tech-based fields, with one survey revealing that 58 percent of employees don’t feel supported in developing digital skills”.
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