Forrester Research is hosting a ‘Marketing Measurement And Optimization’ webinar on Thursday, November 10 at 11 am EST.

Tina Moffett says, “You’ve heard it before – consumers move from their smartphones to their desktops, from in front of their living room TV to driving by a highway billboard, from their emails to their Facebook News Feed.  With this convoluted and dynamic path to purchase,  are you prepared to understand and measure every touchpoint your brand has with its customers?

The marketing environment is complex, and measurement is a must-have to prove out the incremental value of marketing investments. Jim Nail and I published the first Forrester Wave evaluating marketing measurement and optimization solutions vendors — specifically their ability to create unified marketing insights, otherwise known as unified marketing impact analytics (UMIA). We identified the 10 most significant providers – Analytic Partners, AOL Convertro, Google, Ipsos MMA, IRI, Marketing Evolution, Neustar MarketShare, Ninah Consulting, ThinkVine, and Visual IQ – and assessed how their offerings work to provide marketers with both strategic and tactical guidance“.

Webinar: The Marketing Measurement And Optimization Solutions Wave

Forrester Blogs

Sharing is caring