’10 Unconventional Ways to Build Your Personal Brand’ – Entrepreneur
Sujan Patel says, “You won’t find me regurgitating advice like, “Get out there and join networking events.” I absolutely will not tell you to “be yourself.”
Those things, and more, have been said repeatedly. How about something a little more actionable to help you build a personal brand?
So, think about something more actionable: If you want to stand out, you need to disrupt the norm. Here are 10 unconventional approaches to personal branding to try. Now, I don’t recommend employing all of them. Instead, choose one, or a few, and tailor your approach to what works for you and your audience.
1. Target an influencer and build a relationship.
Find influencers within your industry — even mid-level people working on their own branding. Reach out to them directly and start building a relationship — but not a “networking” relationship. Build a high-level relationship that graduates to a genuine friendship.
Having even just a small number of genuine friendships in your industry can have more impact than 100 people who “sort-of know” your brand”.
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