Tamar Weinberg says, “Global e-commerce revenues continue to grow, and brick-and-mortar retailers are feeling the heat. There’s plenty of evidence pointing to their survival, so why the anxiety?

Despite all the buzz surrounding electronic and mobile commerce, 85 percent of consumers say they prefer to shop in physical stores, a 2016 study by TimeTrade (registration required) found. Even when the same product can be ordered online or purchased at a nearby store, according to TimeTrade’s data, 71 percent of us will still schlep out to the brick-and-mortar retailer to get it.

There’s just something about actually walking into a store and touching products with our hands that the online world can’t replicate. And that’s why amping up on user experience is what will save brick-and-mortar retail. UX is, after all, the new marketing”.

4 marketing innovations headed to brick-and-mortar retail in 2017

Marketing Land

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