Lesya Liu says, “Is your Instagram profile ready for the real business opportunities that come with introduction of business profiles?

Wondering how to polish and perfect the look of your page? How to maximize brand experience? These little often-overlooked details can differentiate a rock star Instagram account from an amateur.

1. The photo.

It seems like a no-brainer, yet marketers make this mistake all the time. Instagram profile image is extremely small on the phone, so please, make sure it’s still legible.

The safest route is to stick with a brand logo. Some people use that space to put a low-res picture or text that is absolutely impossible to read. Same goes for Snapchat codes: it’s hard to screenshot and scan it, so save those Snapchat codes for other networks that are more suitable for desktop.

2. Bio.

Because the character limit on Instagram is pretty small, you have to get to the point fast. Do not go in and start cramming in your company’s vision or mission statement. Short sentences that get right to the point of what you are doing are the best. Another creative way to get the most out of that limit is to sporadically use obvious emojis instead of its obvious word replacement”.

9 Ways to Polish Your Instagram Account and Take Marketing to a Whole New Level

Entrepreneur

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