Amy Bishop says, “We’re almost halfway through Q4, and as a marketer, you know what that means. It’s time to start thinking about next year, if you haven’t already.

To put together a comprehensive marketing plan, there are certain details that should be taken into consideration. Below is an outline of the analyses and components that should factor into the foundation of your strategy.

Your target customer

Likely, you know your target customers like the back of your hand, but it helps to outline personas when creating your marketing plan. Personas go beyond the general demographic descriptions into detailed descriptions, which can be helpful in identifying opportunities to reach all of the consumers that make up your target audience.

For example, you might target middle-aged mothers differently from the way you target young single women, because their priorities are different, which could impact messaging. Their browsing, social media and search habits likely differ as well, which impacts ad placement and targeting.

Your buying cycle

Undoubtedly, you know your sales cycle. As you plan your marketing strategy, be sure to account for the different steps in the cycle and how you intend to facilitate movement throughout the funnel”.

A step-by-step guide to developing your 2017 digital marketing strategy

Marketing Land

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