‘Does Your Small Business Really Need a Marketing Plan?’ – Entrepreneur
Jim Higgins says, “There’s no use in denying it — marketing is a critical component of a small business’ success.
The challenge is that so many small business owners have no idea what it takes to make marketing work for them. They are experts in their business, but they simply don’t have the time to become experts in the ever changing world of online marketing.
So what happens? Rather than taking a strategic approach, most SMB’s marketing efforts are the result of off-the-cuff thinking, and it shows. Their marketing mix looks like a fragmented collection of tactics and tools from a variety of in-house and external sources. On a good day, the business owner doesn’t truly know what is working. On a bad day, they feel like blowing it all up and cutting of the marketing investment all together!
If any of this sounds familiar, I highly recommend you take a step back… and that “step back” involves creating a strategic marketing plan. Developing a marketing plan is your best chance at success, and here’s why.
It provides a guide
The best thing a marketing plan does for your small business is it provides you a blueprint, of sorts, to follow. It keeps you and everyone on your team on the same page when it comes to the direction your business is heading and how it’s going to get there”.
Comments are closed.
