Tim Peterson says, “With more than 34,000 Messenger bots on the market since their April 2016 debut, Facebook is rolling out an analytics tool that will detail to Messenger bot makers how people are interacting with their bots and cross-reference those stats with people’s Facebook profile data, in hopes of improving people’s experiences with those bots.

Developers, including brands and publishers, will be able to use the new branch of Facebook Analytics for Apps in the same way they use Facebook’s analytics platform to track how people are interacting with their websites and mobile apps, and will be able to connect those people across the three platforms. And like the other analytics products, the bot analytics tool will be available for free.

For example, a Messenger bot maker will be able to see how many people opted to stop receiving messages from a Messenger bot, break down that audience into segments according to their Facebook profiles — like their age, gender, job title, relationship status, household income, purchase behavior and whether they’re fans of a brand’s Facebook page — and see which message was sent before the people opted to block the bot, according to Facebook Analytics for Apps product manager Josh Twist. Facebook is aggregating and anonymizing the data so that developers won’t be able to see how specific individuals are interacting or their profile data, he added”.

Facebook has created its own analytics tool for Messenger bots

Marketing Land

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