Ashley Carlisle says, “Even with all of the resources available for content strategy and amplification, we know there’s no magic formula for making content go viral.

And while many businesses aren’t trying to compete with celebrity gossip in the virality arena, they are looking for links and conversions to drive their goals forward. In other words, getting a lot of eyes on your content is key.

Easier said than done, right?

When it comes to creating content that drives shares and views, tapping into your niche can boast valuable benefits for brands. This is because successful content looks different across all industries — what takes off in the automotive industry might flop in the world of tech.

Average Social Share Benchmarks by Vertical

Setting realistic expectations and understanding the target audience can help content in any vertical meet specific goals, including earning high volumes of links and social shares”.

How To Create Successful Content in Any Industry: Benchmarks Set by 342 Marketing Campaigns

HubSpot

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