‘The 9 Deadly Mistakes of Sales Prospecting Emails’ – HubSpot
Emma Brudner says, “You probably didn’t get into sales to show off your wordsmithing skills, but the best salespeople today tend to be solid writers. In addition to using the phone to prospect, reps are relying more and more on email — and getting a response over email requires writing chops.
Unfortunately, many salespeople shoot themselves in the foot by making silly mistakes. Commit any of these nine errors, and your chances of getting a reply decrease dramatically.
9 Deadly Sales Prospecting Email Errors
1) Putting 100% of your focus on the subject line … and none on the body copy.
The subject line is important, no doubt about it. After all, it’s what gets the prospect to click in the first place. But you don’t want to build up their expectations with a fantastic subject line only to be deflated by a terrible message. When writing sales prospecting emails, give equal weight to the subject line and body copy.
2) Addressing your email to the wrong person.
Remember: The first person you reach out to might not be the right contact. It never hurts to double check and make sure they’re the decision maker”.
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