‘The Anatomy of a Lead-Generating Website’ – HubSpot
Lindsay Kolowich says, “Your website is the most important tool you have for turning prospects into customers.
There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won’t be able to ultimately get new customers. As a result, your business won’t be able to grow at a healthy rate.
That’s why it’s so important to design your website with lead generation top-of-mind.
Think about what your website looks like in its current state. Do each of your webpages clearly guide visitors to take action, or does they leave them wondering what to do next? Do you use a tool that automatically pulls the submissions from your forms and puts them into your contact database? Are you creating custom landing pages for every single campaign that you run? Do you have lead generation CTAs on each of your blog posts? (Do you have a blog at all?)
If you’re starting to think hard about the opportunities you have to increase conversion on your site, you’ve come to the right place”.
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