Phong Ly says, “Chances are, your business needs something: more clients, members, customers, partners or publicity.: Whether you have an in-house team or hire a marketing company, you’ll want to create original, high-value content for those inevitable email campaigns.

After launching our own company, we used the vast amount of data that powers our iSeeCars car search-engine to create interesting and useful studies, like the “10 Longest-Lasting Cars” and “New Cars Owners Get Rid of the Fastest.” We hired two PR firms to help us get media coverage, but the effort ended up being an expensive mistake when both studies flopped. Reporters didn’t bite.

That’s when we decided to try emailing reporters ourselves. Through trial and error, we started having some successes that we were been able to build on. Today, our research has been featured in more than 1,200 stories by major news outlets, including ABC News, CNBC, Consumer Reports, USA Today, Forbes, the Wall Street Journal, the Washington Post and Reuters.

Here are the three main things I’ve learned that can help your startup get great results, no matter whom you’re emailing.

1. Be a real person .

As a CEO or founder, you may recognize that copy writing is not your thing. That’s okay. It might be even better than okay”.

3 Ways for Startups to Master the Art of Emailing

Entrepreneur

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