‘5 Ways You Can Use Visual Content to Increase Conversion Rates’ – HubSpot

Nichole Elizabeth DeMeré says, “I was ready to buy. My finger hovered over the “Add to Cart” button. But I still wasn’t sure.

While all the images on the site were professional and inspiring, not one of them was user-generated or showed an outfit on an average-sized human being. If I’m spending a couple hundred dollars on a dress, I want to know it will be flattering on my body (and I’m not a size zero — who is?). That conversion didn’t happen. I’m shopping elsewhere.

The wrong visual content can kill conversions as quickly as the right visual content can increase them.

In fact, conversion rates for brands that use custom visual content are seven times higher than those that don’t. And there are so many ways visual content can increase conversion rates. Since they’re so sharable, you can use them as social proof, and you can use them to quickly explain your product’s benefits and features. Essentially, all the functions you’d like your content to offer can be done — often better — with images.

It’s no wonder that the right visual content increases conversions, but only when used the right way. We compiled five of our favorite methods of doing just that.

5 Ways You Can Use Visual Content to Increase Conversion Rates

1) Experiment with video.

Videos & Product Pages

Product videos have been shown to improve conversion rates — 73% of U.S. adults, for example, are more likely to purchase a product or service after watching a video that explains it“.

5 Ways You Can Use Visual Content to Increase Conversion Rates

HubSpot