‘7 omnichannel marketing tips to attract holiday shoppers’ – Marketing Land
Jim Yu says, “Businesses that sell products and services online need to fine-tune their digital marketing strategy to attract holiday shoppers during the busy — and competitive — holiday retail season.
Holiday spending is expected to reach record levels since the Great Recession — increasing 10 percent since the 2015 holiday season, according to a report from PwC’s 2016 Holiday Outlook.
Digital shopping is expected to rise 25 percent, which means marketers and advertisers need to be even more creative and strategic with their efforts to get the attention of the average holiday shopper.
Shoppers are already bombarded with hundreds of ads and emails from retailers announcing upcoming sales and special holiday events. The most impactful advertising and marketing strategies attract, engage and convert shoppers online by providing an integrated shopping experience”.
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