‘Ecommerce Optimization in 8 Minutes: How to increase the performance of your category pages with clear value proposition’ – MarketingExperiments
Paul Cheney says, “A clear value proposition is at the heart of any business. But in the ecommerce space, where commodities are much more common, it’s incredibly difficult to compete and also be clear about the value your product brings to the market.
In this eight-minute video, Flint McGlaughlin optimizes a page submitted by Ruby of Armstrong Ceiling Solutions and talks mainly about how this page, and pages like it across the industry, can benefit from a clear, compelling value proposition.
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