‘Lots of Data: New Challenges’ – Experian Marketing Forward
Kevin Dean says, “Every day more and more consumer data becomes available from a variety of sources. And every day, marketers struggle to capture, integrate and understand how to make that data relevant and actionable. Marketers need to use their data intelligently in order to gain a more holistic view into their customer base. As consumers jump from one device/channel to the next, marketers need to meet them where they are.
Clearly, data has the potential to be powerful. But it can also be meaningless if organizations do not have the resources or know-how to capitalize on its potential. I participated on a recent panel discussion at The Direct Marketing Association’s annual &THEN event, where we addressed a few of the challenges that today’s marketers encounter as they seek to utilize, and profit from, the immense amount of data and choice of technologies that are available to them today”.
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