Henry Hyder-Smith says, “Digital marketing has undergone somewhat of a transformation over the last decade, bringing email marketing into its centre.

This is evident in a number of ways, not least when looking at email’s ROI rising from 66% in 2008 to 73% today; it has shown a spectacular growth compared to other channels in the marketing mix.

In addition, 10 years of increased integration between the technologies and channels used now means better segmentation, increasingly sophisticated personalisation and customer-driven marketing.

However, in order to make such a tactics and strategy analysis more useful for marketers it’s important to drill down until we reach the sector level.

This way marketers can learn from each other and even cherry pick (and test) good ideas that already work in other sectors”.

Which vertical sector is the king of the hill for email marketing?

Econsultancy

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