‘3 Strategies for Maximizing Your Potential on LinkedIn’ – Entrepreneur
Tony Messer says, “If you’re a small business owner, there’s no doubt that you’ve heard the growing chatter about just how important it is to get on LinkedIn. It’s the fastest growing social media channel for professionals, and with more than 430 million users from 200 countries worldwide, there is a lot of potential, to say the least. In fact, 40 percent of LinkedIn users check their accounts daily.
For many small business owners, LinkedIn represents untapped potential. There are plenty of future customers and connections to be made on the site — if done correctly.
The key word here is “untapped.” That’s the thing. You know you should be doing something with LinkedIn, but you just don’t know where to start. Sound familiar? That’s the problem facing so many small business owners. Learning the ins and outs of social media channels takes time and energy. That’s something that a lot of people just don’t have when they’re trying to run a business — and everything that comes with it”.
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