‘5 Common Reasons Your Sales Conversations Get Derailed’ – HubSpot
Aja Frost says, “Your product’s features might be the last thing that tip the buyer’s decision your favor, but your sales conversations are what get them interested enough to evaluate nitty-gritty features.
Without productive meetings, it’s unlikely your prospect will be interested in buying.
Plenty of potential potholes can trip you up during sales meetings. If you’re making any of these five mistakes, your sales conversations will almost always get derailed.
1) You Stick to a Script
Having an outline in front of you while you’re on a call helps you stay focused and remember what you need to cover. The operative word being outline. If you’re reading word-for-word from a script, you’ll sound rehearsed and robotic and turn buyers off.
In addition, you’ll miss valuable opportunities to learn more about your prospect”.
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