‘A Simple Trick to Make Your Content Magnetic and Memorable’ – CMI
Chuck Frey says, “When visiting my twin sister’s office recently, I pretended to be her and chatted about five minutes with her assistant. It was hard to keep a straight face, but until my sister walked in, he had no idea I was Stephanie and not Melanie. Yes, we’ve pulled that trick a number of times in our many decades of twin life. Most of our close friends can easily tell us apart, but for others it can be disarming. But it’s all in good fun!
There, I’ve told you something personal about myself. There is a lot I could tell you about me that goes beyond my standard corporate bio, and I think B2B content writers need to consider going beyond the corporate template more often.
Telling you my twin story doesn’t distinguish me as a subject-matter expert, but it does make me human. And relating to an audience on a more personal level often leads to greater trust (even if I like to trick people)”.
Comments are closed.
