Arliss Coates says, “The latest B2B Digital Trends report is here!

In association with Adobe, Econsultancy has surveyed more than 1,000 professionals working in digital B2B to craft an idea of what the future holds, and where the pack is going.

The before and after

Content marketing is, as ever, on the minds of B2B digital marketers.

However, our research shows a slightly changed picture from the B2B world of last year (and the three before, since Econsultancy began producing B2B Digital Trends reports in 2012) – customer experience is taking on a greater, and substantial, role in the B2B space.

As readers of our past reports will know, B2B trails B2C pretty consistently in focus and market prioritization. In our latest report we discuss some ways to halt this trend, partly by looking to successful B2B marketers to identify winning strategies”.

B2B digital marketing trends for 2017: Finally catching up with B2C?

Econsultancy

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