Tim Peterson says, “For years, Twitter has had a harassment problem. While that doesn’t seem to have affected marketers’ opinions of Twitter, it could turn off regular users who don’t want to spend time on a social network where people are free to fire slurs and other hateful words at them. So Twitter is giving people new options to police the tweets they see.

People will be able to block tweets containing keywords, phrases, hashtags, usernames and emojis, as well as entire conversations from appearing in the push notifications Twitter sends when someone is mentioned in a tweet, Twitter announced in a blog post published on Tuesday. The change will be available to everyone who uses Twitter “in the coming days,” according to the company.

Also on Tuesday, Twitter streamlined the reporting and processing of tweets that violate its Hateful Conduct Policy. Now, when people click to report a tweet and opt to report it for being “abusive or harmful,” they will be presented with a menu asking how it is abusive or harmful, such as “It directs hate against a race, religion, gender or orientation,” and whether the target of the harassment is the person reporting the tweet or someone else”.

Twitter adds keyword, hashtag, emoji blocking to curb abusive tweets

Marketing Land

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