Nikki Gilliland says, “Previously in our series on disruptive startups, we’ve spoken about how to make your mark and how to find the right talent to drive your business forward.

Now, it’s time to move on to what it takes to devise and execute a truly disruptive marketing model.

We’ve gathered insight from six executives from the Top 100 Disruptive Brands list, a report produced in association with Marketing Week.

You can watch the full interviews in the video below – or read on for a summary of what they said.

Focusing on the right channel

While startups are typically small in terms of budget and scale, Justin Basini, the co-founder and CEO of Clear Score, explained how this doesn’t necessarily mean you have to put limitations on your marketing model”.

How are disruptive brands redefining marketing?

Econsultancy

Sharing is caring