‘Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues’ – Search Engine Land
Aleyda Solis says, “With the most important season for online retailers coming, it’s critical to make sure that your online store is optimized so you’re ready to make the most out of it. Last year, online shoppers spent $4.45 billion on Black Friday and Thanksgiving Day alone. And according to Custora’s E-Commerce Pulse, in September of this year, 22 percent of e-commerce orders in the US were driven by organic search traffic (vs. 20 percent coming from email and 19 percent from PPC).
Coincidentally, in Econsultancy’s Technology for Ecommerce Report 2015 (based on a survey of 600+ client-side and agency e-commerce professionals), “in-built SEO capabilities” was stated to be one of the most critical functionalities be taken into consideration when selecting an e-commerce solution”.
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