‘The Definitive Guide to Spotting Fake Instagram Followers’ – Business.com
Eric Samson says, “Social media has created an expectation in which having a high follower count equals high monetary value. As Google continues to place greater weight on social metrics like shares and followers, digital marketers are more and more looking towards social media marketing as a useful and cost effective SEO tactic.
After all, if you can spend $75 to post a video on an Instagram account with 20,000 followers in your niche, that’s a pretty great deal. The only problem is if those 20,000 Instagram followers are fake.
Why are there Fake Instagram Followers?
As content marketing continues to gain relevancy, social media platforms like Instagram are prime for reaching niche audiences. Social platforms like Facebook, LinkedIn, and Instagram allow you to target specific audience demographics and reach them directly.
The basic idea behind marketing on Instagram specifically begins with you examining a highly influential (+20,000 followers) Instagram account to gauge what types of content are performing well“.
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