Nash Riggins says, “Finding ways to generate new sales leads can be incredibly difficult task for some business owners. In this day and age, digital customers are incredibly fickle. They’re hard to engage, and retention can be a thorny issue for various industries.

That’s why so many small business owners are turning to affiliate marketing in order to both generate sales leads and produce a small income.

What is Affiliate Marketing?

Affiliate marketing is essentially an exercise in revenue sharing that sees a company pay someone a commission in exchange for referred business. The concept itself has been around for ages — but thanks to advances in ecommerce and digital technology in recent decades, affiliate marketing has rapidly evolved into its own dynamic industry.

Affiliate marketing as we currently understand it was first deployed online by a start-up called PC Flowers & Gifts in 1994. By launching an organized revenue sharing platform through the iconic Prodigy Network, founder William J. Tobin convinced thousands of other companies and publishers (or ‘affiliates’) to passively promote his company’s products in exchange for a small commission“.

What Is Affiliate Marketing and How Can I Use It For Business?

Small Business Trends

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