Jodi Harris says, “COPE stands for “create once, publish everywhere,” and represents a highly sustainable technique of building strong, foundational assets that can be expressed in different forms and easily adapted for use on multiple content channels — as part of a single, unified process.

Though likely coined by National Public Radio in reference to specific content management tools the broadcast service was building, the phrase has come to represent an important strategic shift in how content can — and, arguably, should — be developed. When planned and managed thoughtfully, COPE content enables marketers to satisfy their audience’s increasingly voracious appetite for quality content — without overstraining their team’s resources to the point of a breakdown (nervous, operational, or otherwise)”.

Feed Your Hungry Content Channels With a Powerful COPE-ing Strategy

Content Marketing Institute

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